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this post was submitted on 28 Aug 2025
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Formula 1
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Boo!
A heritage team like McLaren or Ferrari should not do title sponsorships IMO.
I agree, but there is no room for romance in capitalism. If there is over $100m on the table they're not turning it down. Especially since the combination of the budget cap and the exploding popularity post-DTS has turned F1 from a marketing money sink into a for-profit venture.
Ferrari was Marlboro-Ferrari for years. As soon as Enzo died, they painted the cars Marlboro red and named it rosso corsa.
Good point