I was referring Zuckerburg as the guy hyping VR. I guess there were many people hyping VR but only him spending billions. Here is an article about his Puerto Rico VR fiasco.

https://www.cnbc.com/2017/10/10/facebook-ceo-mark-zuckerberg-slammed-for-puerto-rico-vr-video.html

I was there for the Segway hype and letdown. As soon as details were released inventors were trying to make their own. It did not take long.