Google Pixel
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True, but they shouldn't be the only option. A big part of why they sell the way they do is brand recognition.
At this point I dunno anymore why they sell the way they do. Sure, hardware is really great. But the OS is lagging behind Android, CoreAudio aside. Apps are fine if you work around iOS's limitations. Still people really like the ecosystem or are they poor brand followers? Dunno.
Vendor lock-in is a big one. Losing access to your purchased games/apps and having a harder time bringing over your music and video libraries could turn people off, even if F2P games and streaming have made these less relevant. There's also the matter of switching cloud storage providers