LinkedinLunatics

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A place to post ridiculous posts from linkedIn.com

(Full transparency.. a mod for this sub happens to work there.. but that doesn't influence his moderation or laughter at a lot of posts.)

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Get ready for even more expensive food (lemmy.nz)

submitted 6 months ago by Saarth@lemmy.world to c/linkedinlunatics@sh.itjust.works

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Just came across this post in linkedin where this person is telling us how GLP - 1 drugs are causing people to buy less food and in turn generate less revenue for big food companies like Nestlé and Kraft Heinz.

Their solution will therefore be premiumising of food such that even though they sell less in volume, they sell it at higher prices, maintaining bottom lines. This is also called shrink to grow strategy that has been popular in CPG industry last few years (think how dishwasher detergent powder vanished from shelves and got replaced by more expensive pods)

And everyone, not just GLP-1 users will pay for this premiumisation. Your food prices are about to get worse.

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[–] Saarth@lemmy.world 2 points 6 months ago

If the gross margins are higher on the GLP optimised Food options, the companies will be incentivised to sell more of those rather than conventional products. And more shelf space and ad space etc will be allocated to these too, making conventional products less readily available.