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BuzzFeed Nearing Bankruptcy After Disastrous Turn Toward AI
(futurism.com)
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this post was submitted on 13 Mar 2026
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Fuck AI
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They actually used to have a phenomenal journalism team, (seriously, they had multiple prize winning journalists on their payroll) but hard-hitting journalism wasn’t enough to pay the bills. So they had the slop clickbait to fund the investigative reporting side… But then they ditched the journalism and shifted more towards clickbait... And then the started using AI for the clickbait.
They may have had multiple prize winning journalists on their payroll, but I do not remember a time (and I'm going back more than 15 years here) where their main thing was solid journalism. They did produce a lot of clickbait and ragebait BS, though. Honestly, the time when they were just doing memes was their peak. It was light, funny and creative. It just went downhill from there.