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Starbucks CEO Defends $9 Coffee: ‘A Really Affordable Premium Experience’ (www.mediaite.com)

submitted 3 months ago by spaghettiwestern@sh.itjust.works to c/economy@lemmy.world

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Niccol said. “What we’re seeing is people, you know, they want to have a special experience, and regardless of what your income level is. In some cases, you know, a $9 experience does feel like you’re splurging. And then, what that means is we have to make it worthwhile, right?”

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[–] oeuf@slrpnk.net 16 points 3 months ago (2 children)

Pro tip: you can buy one coffee from starbucks to get the takeaway cup, then make all subsequent coffees yourself for no more than 1/18 of the price, put them in the cup and then walk around outside looking like the sort of person who has a Macbook in their rucksack.

[–] sem@piefed.blahaj.zone 13 points 3 months ago* (last edited 3 months ago) (2 children)

That sounds dumb.

[–] Einskjaldi@lemmy.world 5 points 3 months ago (1 children)

You can reuse it like once but then it will get gummy

[–] commander@lemmy.world 6 points 3 months ago (1 children)

Ya. Buying Starbucks to use their paper cups at home makes no sense. You can buy hundreds of paper cups marketed for coffee for like $20

[–] Tollana1234567@lemmy.today 5 points 3 months ago

and there are better coffee than burnt starbucks. or make your own.

[–] sibannac@lemmy.world 4 points 3 months ago

Why do free advertising for them?