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Starbucks CEO Defends $9 Coffee: ‘A Really Affordable Premium Experience’ (www.mediaite.com)

submitted 3 months ago by spaghettiwestern@sh.itjust.works to c/economy@lemmy.world

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Niccol said. “What we’re seeing is people, you know, they want to have a special experience, and regardless of what your income level is. In some cases, you know, a $9 experience does feel like you’re splurging. And then, what that means is we have to make it worthwhile, right?”

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[–] phoenixz@lemmy.ca 3 points 3 months ago

And then in other cases, certain people believe, ‘Well, this is a really affordable premium experience.’ Because they’re saying like, ‘Well it’s less than $10 and I get a really premium experience

The premium experience being that you get a nice looking cup of over sweetened drab. It's shit, it tastes like shite, buy hey, it's an experience that you can post on Instagram or whatever the fuck hipster influencers post their crap these days