this post was submitted on 01 May 2026
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Economy

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Starbucks CEO Defends $9 Coffee: ‘A Really Affordable Premium Experience’ (www.mediaite.com)
submitted 3 months ago by spaghettiwestern@sh.itjust.works to c/economy@lemmy.world
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Niccol said. “What we’re seeing is people, you know, they want to have a special experience, and regardless of what your income level is. In some cases, you know, a $9 experience does feel like you’re splurging. And then, what that means is we have to make it worthwhile, right?”

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[–] wavebeam@lemmy.world 1 points 3 months ago (1 children)

Starbucks, at least around me, doesn’t own any property. They’re in strip malls or leased buildings. You’d have to destroy the stuff inside the Starbucks to do anything to the bottom line for Starbucks. and a single store? That’s a drop in the bucket for them.