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Vegan Burgers Just Beat Beef in Germany’s Most Respected Consumer Test
(open.substack.com)
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this post was submitted on 04 Jun 2026
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The big thing to consider is that this is comparing the vegan burgers against the pre-made frozen patties, which is probably the only way to do it. I have always considered those pre-made patties pretty "meh" so it doesn't surprise me at all that impossible or beyond can beat them. My daughter is a vegetarian so we buy the impossible beef fairly often, and it is the only brand I've tried that is actually very close to actual beef. I've made chili and "meat" sauce with it and it comes out quite fine.
I had always said that if they could get the price lower than actual beef they'd likely so really well. I just hadn't anticipated that happening because beef prices went through the roof.
IMO none of the vegan brands are as good tasting as higher quality fresh ground beef from a meat department or butcher, but some are easily a match for any of the boxed frozen patties.
That's an unfair comparison. Here's how to make it fair: The department stores and local stores could easily use peas instead of meat and it would improve the taste. Since vegan burger patties already have the edge when frozen, they surely would be even better when fresh. The stores just have to up their game and learn how to do it.