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Ads in New York must now label AI-generated 'synthetic performers'
(techxplore.com)
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this post was submitted on 11 Jun 2026
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I'd assume it's for things like (e.g. Pixar) films, or stuff like GTA6 where there obviously isn't any actual people in the end result but hoping they've actually spelled out that constraint in the law.
That's my hope too. Basically you can't pretend to use real people if someone would reasonably think they are real people.
But I hope they've worded it well.