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How building an HTML-first site doubled our users overnight
(www.mohkohn.co.uk)
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this post was submitted on 17 Jun 2026
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Web Development
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Not the first time I'm reading this text, and I still don't get a lot of it. Their previous form was ASP-based, which is also server-rendered, so which developer practice exactly doubled the number of users? Doubled compared to what? Did the marketing department also get a boost at the same time, and the updated website got better advertising somewhere? How did 96% satisfaction get calculated earlier, if there were so many users whose needs were not met? Where does the "20MB of javascript before we even render a form" number come from? What does "global javascript states" mean, regarding their previous React replacement attempt, and why is it bad, because MobX singletons used to be an actually pleasant, maintainable pattern in my practice? Was the previous replacement attempt vibe-coded, and who made the decision to have developers do it like that? Given the choice of Astro as the platform, and the suggestion of Remix, what makes the developer so sure "it will still work 30 years from now", because these are much more complex targets than just React?
there’s also tons of reasons changing a form can lead to higher completion rates. 200% isn’t uncommon, most forms are hot garbage, and not because of their underlying software architecture
This perhaps answers your question (although the length of the measurement intervals (before/after) is not specified):
The 96% (or whatever the exact threshold is) seems to be a requirement imposed by law, so that it's probably measured through some external procedure:
It's not that difficult to understand, imho. If a site works properly more people will use it, and with more users the same percentage of people filling in the survey leads to a higher number overall. Just make functional sites and the users will come to it.