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Mastodon looks to newsletters to help revive the open social web
(techcrunch.com)
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this post was submitted on 18 Jun 2026
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I actually think substack format would be a better fit. It's already a blogging platform at its core with good discoverability. That's exactly what sites like substack provide and why they're popular for blogging. Reddit/Lemmy is more of a news aggregator where people post links and discuss them.
Substack is less explorable tho, the beauty of Reddit is you can search any keyword for a subreddit and its basically guranteed to exist or not far from easily predictable variations therof.
I never found I wanted to go too far from the current q&a or tutorial I was searching for specifically
Their search algorithm cant be worse tho, I'll give them that. Reddi's is absolute dogshit, its only saving grace is how you can search in the specific subreddits to shave off more keywords that would otherwise pollute or overcomplicate your results
Reddit does have the advantage of being a single site where search is easy to do in a shared db. Since Mastodon is federated, discoverability is going to be inherently worse as requests have to propagate through the network. But I think that for blogs it's less of an issue since you tend to follow people for their writing.
In my opinion, Lemmy is already a great replacement for Reddit. So, it makes sense for Mastodon to focus on its core functionality which is blogging, while Lemmy can fill the Reddit niche in the fediverse.