I'd say it's all of that, plus the fact that a lot of the cult stuff are also present in how organised rationalism works in general so you need to believe that such a tradeoff can be mostly worth it, otherwise it's time to really get packing.

Although a more charitable read could be that the intended audience are people still under cult influence who need to be communicated to (in the most non-judgemental way possible so as to not trip any cult induced outgroup-o-phobia) that it's entirely possible to feel you are in a situation with positive and productive elements that is also a fucking cult that is eating you alive.

The extended framing of how 'high-control literature' applies to the MAPLE situation probably also caters to those sensibilities, most other readers probably already got that it's a cult as soon as stuff like dear leader halting his daily two-hour speech when someone almost nodded off to make everyone stand up and stare at them in silence for ninety minutes started being mentioned. Or the constant surveillance and brainwashing. Or keeping everyone within a hair's width from collapse from exhaustion at all times. Or the isolation retreats where your only human contact is a few minutes per week of getting told off by dear leader. Or .

Having said all that, the positive aspects of MAPLE the author manages to come up with seem to amount to providing life structure and long term goals, which really doesn't seem like much:

Again I'll say: there was a great deal of good at MAPLE. While many people were being impacted in the ways above, many were also becoming less anxious, more grounded, more relationally attuned, less distracted and more focused, more capable of doing chores and taking on responsibility without internal resistance, physically healthier, deepening in their spiritual practice, and more. Most people experienced some amount of the positive and the negative, which is a large part of why many former residents say their relationship to MAPLE is "complicated."