this post was submitted on 08 Aug 2026
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€2.99 or €3.49? Proton VPN's Pricing Test Exposed (thecybersecguru.com)
submitted 6 days ago by UnLocoPoco@lemmy.world to c/technology@lemmy.world
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cross-posted from: https://lemmy.world/post/50434194

Proton VPN's pricing page exposed an ab-test identifier linked to two VPN Plus prices: €2.99/month (70% off) and €3.49/month (65% off). Repeated testing produced B → A → B → A → B, with the variant matching the rendered price each time. €12 difference over 24 months.

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[–] daychilde@lemmy.world 0 points 5 days ago

Companies change prices all the time. Is that unethical? All that happens in an A/B test is that different people get different prices, and the company sees how many people buy at which price. There is no one single ethical price for anything. Thanks to capitalism, you charge what the market can bear. And it's not like we're talking something like a million dollars vs a dollar. The amounts are both pretty clearly within a reasonable amount.