Technology

59594 readers

3118 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS

1815

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them (www.thedrive.com)

submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world

263 comments fedilink hide all child comments

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

you are viewing a single comment's thread
view the rest of the comments

[–] wewbull@feddit.uk 10 points 1 year ago (1 children)

Why disable at all?

You've determined that it's cheaper to include it in every car Vs provide an option, so include the feature in every car. Why not make your customers happy Vs pissing them off?

"Yes, I buy BMW because you get all the creature comforts like heated seats as standard." Premium brands don't nickel and dime their customers.

[–] SCB@lemmy.world 6 points 1 year ago

premium brands don't nickel and dime their customers

Premium brands invented this, centuries ago.