this post was submitted on 07 Sep 2023
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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them (www.thedrive.com)
submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world
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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

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[–] captain_aggravated@sh.itjust.works 8 points 1 year ago (3 children)

I mean why did anyone buy a BMW during that time? Just worldwide no one buy any BMWs for five or ten decades. Let the brand tank.

[–] pomodoro_longbreak@sh.itjust.works 20 points 1 year ago (1 children)

I think you misunderstand the kind of person the brand attracts

[–] LUHG_HANI@lemmy.world 4 points 1 year ago (1 children)

Hardly. I love BMW cars in terms of performance and other things. Never once thought ohh no I want heated seats, steering wheel or whatever. Just a nice car to drive. Yeh other cars are nice to drive but good luck finding rwd that's not a supercar.

Your statement would probably apply better to new Range Rovers though.

[–] pomodoro_longbreak@sh.itjust.works 4 points 1 year ago (1 children)

I was just taking the piss. I don't know anything about cars; I just take the train

[–] LUHG_HANI@lemmy.world 2 points 1 year ago

Yh no worries, wish the train's in the UK were good. Can't beat them.

[–] kautau@lemmy.world 7 points 1 year ago (1 children)

Because other cars have blinkers, and you buy a BMW because you are convinced you are buying a car without a turn signal

[–] marty_relaxes@discuss.tchncs.de 1 points 1 year ago

It's interesting that people are surprised at these seatwarmers when they've only been offering indicators as aftermarket upgrades for decades and yet no BMW owner chose to buy them.

[–] LegionEris@feddit.nl 1 points 1 year ago (1 children)

BMW owns MINI, and MINIs are special. I'm never gonna subscribe to heated seats or anything like that, but I'm also never gonna own a full sized vehicle if I can help it, and MINI makes some of the best compact cars on the market.

[–] sndrtj@feddit.nl 6 points 1 year ago (2 children)

They're no longer that compact.

[–] kautau@lemmy.world 3 points 1 year ago

And soon they'll have subscription features!

[–] LegionEris@feddit.nl 1 points 1 year ago

https://www.carfax.com/blog/smallest-cars https://cars.usnews.com/cars-trucks/advice/smallest-cars-on-the-market?slide=11 https://www.smallcarsoverview.com/smallest-cars.php

They're still among the smallest cars in production. It's an amusing narrative to say "MINIs are big now!" but it really doesn't reflect reality. IIRC, the newest Cooper models are actually ever so slightly smaller than the last few.