this post was submitted on 11 Aug 2026
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Bluesky’s active user base is shrinking as its focus expands beyond the app: 10.4 million monthly active users worldwide in June 2026, down 27.2% year-over-year. (techcrunch.com)
submitted 3 days ago by eicker@lemmy.world to c/technology@lemmy.world
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[–] TubularTittyFrog@lemmy.world 7 points 1 day ago* (last edited 1 day ago)

because bluesky wants to be a walled garden. they still operate under the same metrics as every other social media platform because their value comes from keeping you on the platform as much and as long as possible and tracking everything you do on it. they can't do that if you aren't logged in and views from external users aren't as valuable as logged in users.

mastodon doesn't care about any of that. it works off the principles of the open internet.