this post was submitted on 16 Aug 2026
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One of the problems with self hosting is that a lot of IP addresses have historically been used for spam and still have a bad reputation. If you get assigned one of those IP addresses there's very little you can do about your mails going to spam.
You can request to be removed from the list by SpamHaus. Worked for me. But for still need to make sure everything is set up currently (which is true is tedious) or you go right back onto the list.
I had a small problem with this, but Linode (others do that, too) allowed me to allocate myself a /56 and that solved it. Since IPv6 is preferred if set up - it's the protocol that gets used. And so my reputation problems went away.
Another is most ISPs will put your IP in the PBL so unless you use a relay your outbound email is going nowhere. Google fiber was slow on updating their PBL when they rolled out service in my area so I got to send direct for several months before having to use an external relay.
You can use MXToolbox to check for blacklists on your IP. If you find any, you can submit to each party to get removed. I've done this for a previous company and it was super easy.