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this post was submitted on 17 Aug 2026
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It’s a Thai and Austrian company.
This is the original Red Bull
An Austrian dude found this drink in Thailand and then negotiated a deal with the family that owns Krating Deng (Red Bull) so he could sell a fizzy version in Europe and later the rest of the world.
Thanks to that Austrian guy that Thai family is now the richest family in Thailand.
This is a great TIL. I had no idea red bull was Thai!
If it’s Austrian why do they use a bull instead of a kangaroo?
It's an Austrian company even though 51% of it is still owned by the Yoovidhya family. They co-founded the company in Austria with Mateschitz and hold the current patent. But it's still an Austrian company, not a Thai one. At least I could find nothing that clearly states it's legally Thai in any capacity.
Crazy story! I'm so glad it worked out for each party.