this post was submitted on 18 Aug 2026
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Here is my take - They are adding a new metric called "Engaged Views", this is the same metric that a "View" was previously, something like - the person stayed after 30 seconds so they are "engaged". Then they are going to sell ads based on the now inflated view number and use the "Engaged view" metric against creators so they can cut the amount they are paying for monetization.
Ding ding! Nailed it.
Inflate apparent views across the board while simultaneously making it harder for creators to get paid.
I think what matters for creators is verified watch hours