Meta is not the only smart glasses maker, but its AI glasses are by far the most popular.

The tech giant invested heavily in promoting them, collaborating with celebrity influencer Kylie Jenner on a pair of Ray-Bans featuring an AI assistant that speaks in her voice. The campaign featured billboard ads and a video spot showing Kylie simply enjoying wearing the glasses, without necessarily highlighting their practical features.

Consumers are so freaking gullible, in aggregate…

It amazes me.

I honestly do not see the appeal of this kind of advertising; it makes me actively not want to buy the thing for a plethora of reasons. Why should I care what X celebrity does? How much of that ad is in the product’s cost? Why should I buy without researching thoroughly? Why would I believe the ad, given how many ads lie or fudge? And that’s setting aside everything I know about Meta.

I’m starting to think it’s a neurodivergence or antisocial thing. As apparently I’m a tiny minority, and this sort of marketing works like magic, on millions of people.