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The Vegan Society Reveals Fresh New Look For World’s Original Vegan Trademark (www.vegansociety.com)
submitted 23 hours ago by inlandempire@jlai.lu to c/artdesign@jlai.lu
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[-] inlandempire@jlai.lu 6 points 23 hours ago* (last edited 23 hours ago)

Courtesy of Armin Vit from BrandNew

idk what will happen to the V badge on Vegan products, hope that one stays because it was straightforward, whatever abstract sunflower they have going now will just get lost

[-] inlandempire@jlai.lu 6 points 23 hours ago* (last edited 23 hours ago)

So it's more of a legislation problem, they can't use flowery or animal related imagery on their label

the European Union’s Empowering Consumers for the Green Transition Directive, or EmpCo, is implementing new requirements relating to consumer-facing environmental and sustainability claims, including the use of third-party certification schemes (like the Vegan Trademark), for traders who sell in the EU. This will come into effect on 27 September 2026. As part of this legislation the use of nature imagery, such as botanicals and animals, are restricted.

EmpCo’s more stringent rules on how companies use environmental labels and communicate sustainability claims are designed to give consumers clearer, more reliable information about the environmental and social impacts of the products they buy. At the same time, the EmpCo directive creates a fairer baseline for brands making credible sustainability commitments.

https://www.vegansociety.com/news/blog/TM2026/why-weve-rebranded-the-vegan-trademark

[-] ryven@lemmy.dbzer0.com 2 points 18 hours ago

So logos related to sustainability claims can't look like any of the things we're hoping to sustain? That's one way to make me squint at the packaging to see whose logo it is, I guess, because they're all going to be either abstract like this or made of letters.

[-] inlandempire@jlai.lu 4 points 18 hours ago

Yep, some are saying it's (once again) the meat industry lobbying to shut down any attempt to market meat altenatives

this post was submitted on 25 Aug 2026
11 points (86.7% liked)

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