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The FTC is cracking down on companies that charge you a "personalized price"
(www.techspot.com)
This is a most excellent place for technology news and articles.
@chuckleslord @RedGreenBlue I always explain people that loyalty cards don't reduce their spending, that would be counter productive for the brand, but trick you into buying yet more even if the profit on that overhead is lower (never zero though, they're for profits)