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New Twitter launches, says Musk's X gave up the name
(arstechnica.com)
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this post was submitted on 26 Aug 2026
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Disney didn't use Steamboat Willie for a while, they didn't lose it....
Steamboat Willie is an example of Copyright. Twitter is an example of a Trademark. A Copyright is much much much easier to defend than a Trademark.
https://www.uspto.gov/trademarks/basics/trademark-patent-copyright
This is more akin to Disney saying, “We hate mice! Disney is now a chain of casinos and we’re rebranding to 🅱️!”
Could almost be similar to the situation that forced Musk to buy Twitter in the first place, because he of course tweeted that Twitter would never be Twitter again and they were ‘getting rid of the bird’”.
There are more details in the article and older articles linked as well.