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Why is the US currently obsessed with protein? (feddit.org)

submitted 1 day ago* (last edited 1 day ago) by ki4jgt@feddit.org to c/asklemmy@lemmy.world

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Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite's vending machine have protein all over every package.

Did America have a protein thing recently?

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[-] ayyy@sh.itjust.works -2 points 22 hours ago

If you want to be muscular, then you need to eat a lot of protein.

This statement is not supported by science. There are no shortcuts, if you want big muscles you have to exercise more.

[-] masterspace@lemmy.ca 1 points 12 hours ago* (last edited 12 hours ago)

Exercising is the easy part of body building. Eating and sleeping well enough is the hard part.

[-] dreamkeeper@literature.cafe 2 points 12 hours ago

Sleep is the endgame boss for me. Diet I've gotten fairly good at. But I've struggled with sleep for a long time and it's so fragile. One thing can be off and it'll screw up the whole night, which messes with the next day etc. It's very easy to fall into a bad sleep cycle.

[-] dreamkeeper@literature.cafe 3 points 16 hours ago

Obviously. But you have to eat enough protein on top of that.

this post was submitted on 27 Aug 2026

263 points (97.5% liked)

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