92
Hertz, twice cursed. (1975)
(lemmy.nz)
Ad, 1975. The low speed chase was far in the future, still.
The Pinto recall was 1978, although prior incidents led to it. The history has nuance and complexity, and important context has been lost as it was distilled into a cultural memory through the filter of time, a sound-bitey press, and more recently, a social media world that thrives on outrage.
Regardless, the ad did not age particularly well, through no real fault of Hertz's.
Depends on the vehicle type
And the city, and the time of year. I'm in Orlando, and in the tourist off season, rentals are cheap. When it's tourist season, though, the rentals are as expensive as anywhere in the country.