I worked for the major streaming company when the service was launched in Japan. Sony (among others) said that streaming would never take off in Japan because Japanese consumers are too tied to physical media. This was probably 2014. It's probably been the slowest place in the world to change, but it has changed. Sony understands the consumer preference for digital media as well as anyone. They just know that resistance and opposition will fade over time.

They are a fairly adaptable company (as Japanese tech companies go), and if they get it wrong, they will pivot, but there is nothing pro-consumer about the company. They didn't put Blu-ray players in PS3s because it was good for consumers, they did it because it was good for Sony's entertainment business. And people often forget that part of the Blu-ray spec was mandatory internet connectivity so that the content licensor could revoke content licenses. We haven't "owned" physical media since DVDs.

This is the company that brought you Memory Stick after all. They've been anti-consumer ever since the Walkman was a huge success. It benefits Sony by making people buy more copies of the same thing. You might not buy any, but if the optimization is right, enough people will.