It’s a bolder than usual move for Sony to announce the end of physical media prior to a new console launch, and launch this “you don’t own the digital games you buy” campaign at the same time.

The usual easy strategy is first you end physical media sales, let people be content with the idea that they own their digital games at least so that the only thing people think about is the convenience of digital, then after you launch your new console, get everybody locked in, that’s when you launch the “Oh you don’t own these digital games btw” campaign.

The fact that they’re just doing all of this at the same time means they know they won’t lose any money over it because we’re sheep and the consumer just doesn’t care anymore