I think the essence of it was that to continue to improve the quality of the content he needed help. He hired help, including full time, part time and freelance / contract people. But then he was spending time managing the team. As the team grew, his sense of responsibility to the team grew. He was spending less time on the content but more time in total. He learned that he wasn't a very good business manager and he didn't enjoy it like he enjoyed producing the content. He didn't need capital. The cash flow was good. But he was exhausted, he needed help to run the business well and he wanted to spend more time with his family and that is what the investors offered: to manage and grow the business, allowing him to spend less time and focus on what he most enjoyed.