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Pentax Discontinues Its Entire DSLR Lineup
(fstoppers.com)
This is a most excellent place for technology news and articles.
Using less of the sensor to take a picture and calling it zoom is a lie. That’s just cropping the picture to be smaller not zooming.
It does depend on the type of sensor, the comment above was close but a bit incomplete/imprecise. Many modern sensors use a technique called binning where the final image's pixels are calculated by combining a 2x2 grid of sensor pixels via some signal processing, halving resolution in both dimensions but improving sensitivity and allowing for many DSP-based capabilities; whether they are actual improvements over the raw image is implementation-dependent and partially subjective. When shooting at 2x digital zoom though, you bypass the binning and use the sensor pixels directly, resulting in an image with the same "true" (non-upscaled) resolution as a 1x shot, minus the signal processing. Any other digital zoom, whether between 1x and 2x or above, is indeed a crop of a larger image.
It is a clear step above cropping a 16mp sensor to 2mp for zoom