Got frustrated with how inconsistent hardware pricing is across EU countries, no real transparency, no easy way to compare, retailers just charge whatever they can get away with depending on the market. So I built a tool myself to track it properly instead of relying on retailers to be honest about it.
Started with GPUs, now covers RAM, CPUs, and SSDs too, 158 GPUs, 190 RAM kits, 31 CPUs, 75 SSDs across 20+ European stores, updated every 6 hours.
Average price premium over the cheapest EU country, same GPU models:
- Italy: +25.3%
- Poland: +21.3%
- Finland: +12.1%
- Spain: +11.9%
- Belgium: +11.5%
- France: +11.4%
- Austria: +8.0%
- Netherlands: +7.6%
- Germany: +2.5%
Germany is consistently the cheapest, likely thanks to genuine retailer competition (multiple stores fighting for the same customers) rather than any single company just being generous.
Some real gaps in the live data right now, same exact product:
- ASUS ProArt RTX 5080 16GB OC: €2,050 (FR) vs €1,805 (DE), €245 gap
- Gigabyte RX 9070 XT Aorus Elite: €1,077 (FR) vs €940 (DE), €136 gap
Even after €15-20 shipping from Germany to elsewhere in the EU, the savings are usually significant. Still within the EU, so no customs fees, same 2-year legal warranty no matter where you buy.
No ads, no signup, no tracking of you, just the data: pricesquirrel.com
Source isn't open, but happy to answer questions about the methodology if people are curious. Open to feedback or store suggestions too. :)
How can the spread be that large even with Schengen and the common market? It's crazy that it's worth taking a day trip to Germany just to buy stuff.
Convenience, knowing what the market will pay, and praying on those who do not know better are the "not nice" reasons.
The only somewhat good reason can be slightly slower stock turnover, I see it at suppliers where most often the price rise coincides with new stock coming in (but not all the time)