ChatGPT ads: media agencies are ‘underwhelmed’ (pivot-to-ai.com)

submitted 2 days ago by dgerard@awful.systems to c/techtakes@awful.systems

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https://www.youtube.com/watch?v=I0PsTnLVL0I&list=UU9rJrMVgcXTfa8xuMnbhAEA - video
https://pivottoai.libsyn.com/20260916-chatgpt-ads-media-agencies-are-underwhelmed - podcast

time: 4 min 50 sec

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[-] Soyweiser@awful.systems 4 points 1 day ago

Arent like the margin increases on targeted ads already pretty bad? I don't think running expensive chatbots (which then can be messed with by the people you are trying to reach, driving up the costs even more) are going to really provide value for the advertisement world.

[-] dgerard@awful.systems 6 points 1 day ago

OpenAI were originally selling the ads at premium prices, this is the ad guys saying "these perform like trash mate"

[-] Soyweiser@awful.systems 2 points 12 hours ago

Yeah im just wondering why they tried it at all. Feels like the lidl branching into selling luxury cars to make an extreme example.

this post was submitted on 16 Sep 2026

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