Since this appears to be a food-themed day on this group so far.
I am unclear on the marketing message I am supposed to take away from this one. I thought it might be about hot-pepper infused chocolate, but I doubt Hershey made anything like that at the time, and in any case, the products on the table are not that.
Is the child unhappy about an unrelated situation we are not privy to, and wants the chocolate for consolation?
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“Baking chocolate” or “baking cocoa” is very bitter.
Kiddo probably mistook the baking chocolate for a regular candy bar and was unpleasantly surprised at his discovery of the distinction.
At least that’s my best guess. There’s too many products on the table to be sure.
That's basically what I'm thinking too. I'll note, though, that only one is unwrapped and if you squint you can make out the word "special" on the wrapper. "Special Dark" is a current variety of Hershey's (and has existed for quite some time), though I can't say with any certainty what the second word is.