First of all, the premise that this "open-source" project is innovative or there's something other than Archlinux + Dotfiles + Bundled software in the ISO is flawed. There's hardly anything inside the OS that other projects cannot achieve or haven't. If you want to call something innovative, Nix and NixOS fit the bill perfectly, CachyOS also fits the description. Omarchy doesn't. It's like saying Endeavour OS is doing something innovative.

When someone who is not intent on supporting bigots looks at EndeavourOS and Omarchy, They will choose EndeavourOS 100% of the time.

Success for you might be to get a million dollars and not question the origins of said money or the motives. Other people may have stricter standards for success than that.