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(lemmy.nz)
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this post was submitted on 25 Sep 2026
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Data is Beautiful
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Part of it is just good PR / marketing. Alpine villages, funny hats, bells on cows, alpine horns, etc.
Being neutral, it is also the home to many NGOs and international orgs like CERN, some of which also have good PR. Others, like FIFA, are shitty. But, FIFA's shittiness doesn't really reflect on Switzerland too much -- it's not like Switzerland is protecting their corruption -- but neither are they investigating them.
A lot of people don't know about some of the shittiness inside Switzerland, like the whole black sheep anti-outsider campaign, or how they nearly ditched the EU because the EU wouldn't allow them to enact their racist laws.
At the same time, because Switzerland basically doesn't even have a president, there's no figurehead out there saying objectionable things, or anything even interesting. So, that blank spot allows people to fill it in with whatever they wish Switzerland stood for.