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this post was submitted on 25 Sep 2026
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Electric Vehicles
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Just because they sold more ICE vehicles in a year does not mean they will be able to gain a majority of the EV market. Other auto makers have actual experience with EVs and EV sales, Toyota is entirely behind in that regard.
I don't deny that they will sell, I do deny that they will be able to quickly overtake the market from Korean auto makers in the US. They might get there eventually, but they created a massive mountain for themselves to climb. They could have been ahead of the curve, but decided to focus on a product line that would never feasibly take off.
My point isn't that they won't sell, my point is that they're late to the competition. EV and ICE designs are different, they require retooled factory lines, and significant investment. I'm sure they can eventually catch up, but they've got a lot of work to do.
As far as Canada goes, they'll also be competing with EU, US, and Chinese EV manufacturers as all of them sell there. That makes it a complicated situation for Toyota, they'll have to release decent vehicles at great prices.
That being said, the more EVs in the market, the better it will be for the consumer. I'm not complaining about them finally getting it together, basically, I'm just saying that it's about time.
I'm saying that you're holding up Korean brands as some kind of dominant sales leader, and they really aren't. For Q2 2026, Genesis (396), Hyundai (14,274), and Kia (7,348) add up to 22,018 EVs sold.
Toyota (11,826, up from 3,639 a year before) and Lexus (3,358, up from 2,325 a year before) is already more than halfway caught up at 15,184 for the quarter, and Toyota is now actually launching EV models that have the same model names as established, successful ICE/Hybrid models. The EV Lexus ES is cheaper than the gasoline powered counterpart, and the Highlander will launch the first EV under an established big-selling model name.
At this rate, I expect Toyota to outsell Hyundai/Kia in EVs maybe within a year. Before this next generation Corolla EV even launches.
My intent was to say they're late to the party in a lot of markets and that gave other manufacturers an advantage. That is literally it. I'm really not sure why you have to keep stating the obvious.
You were making a claim that Toyota won't overtake the Korean manufacturers in the US anytime soon. I'm sharing data that shows that Toyota is already on the cusp of overtaking them by the end of this year, and might even overtake GM for #2 within a year after that.
EV sales are still unfortunately less than 10% of new car sales in the US. It's still early days for the US market, so being slow to market isn't going to be a significant disadvantage.