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this post was submitted on 28 Sep 2026
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Not particularly difficult. They already have Wi-Fi beacons in every store and I’d bet there’s a good chance they have Bluetooth beacons as well. With either one of those, it wouldn’t be difficult to track an individual’s position in the store with pretty significant granularity. Couple a position plus a unique device ID for the shopper’s phone (or combination of profiles adding in watch, headphones, etc), maybe even some UHF audio signals or additional Bluetooth signal from the price tag (which sounds like it updates wirelessly and therefore provides a whole additional network of location tracking in the store) and you could just about pinpoint where a person is tied with their purchasing history and behavioral analytics in real time.
The idiocy of people who subscribe to this nonsense should be apparent. MAYBE y ou can track someone to show a price on the shelf, but then you MUST get it 100% right when they check out. In a line. With many other poeple standing around the same area. Can you pinpoint them THAT well?
Okay, even if you could: Consider how poorly other tech works - people dislike self-checkout because those machines struggle. And you think they're magically gonna be able to pinpoint where you are in the checkout line?
It doesn't pass the laugh test, but threads like these are FULL of brainless halfwits going "HURR HURR THEY GONNA CHARGE ME DIFFERNT".
All the tags are for is so they can update the prices LIKE THEY ALREADY DO overnight, but instead of replacing all the paper slips, do it electronically.
The ONLY thing that they could possibly do that they had not already been able to do is surge pricing, and even then, they can surge prices overnight by replacing the pricing slips........ because especially after all of this hullabaloo, there are people out there taking pictures of prices on shelves to compare to what they're actually charged. So even if they tried to get away with it, they would fail.
It's just more distraction from real problems like wage theft, facsism, wealth inequality, et cetera. You get angry at problems that cannot actually even be problems and waste all your energy being angry at them instead of doing something about the problems that are REAL and ACTUALLY EXIST.
Yes, but what happens when two people look at the same item on the shelf?
Ok, so now you’ve shown them a high price; how do you charge them that at the register if you’re using a barcode?