That "associate" thing has been around for decades, and varies by region. In the US it was mostly used for retail employees back in the day, not as much as corporate workers. But it goes in and out of style. When an employer adopts it or drops it, it's probably because some executive is trying to make a "splash".
That "associate" thing has been around for decades, and varies by region. In the US it was mostly used for retail employees back in the day, not as much as corporate workers. But it goes in and out of style. When an employer adopts it or drops it, it's probably because some executive is trying to make a "splash".