I always figured it's to de-emphasize the fact that you have bosses and owners. Employee implies that clearly, while associate makes it seem more like you're working with colleagues of your own volition. All in the service of making you infinitesimally more pliable.
I always figured it's to de-emphasize the fact that you have bosses and owners. Employee implies that clearly, while associate makes it seem more like you're working with colleagues of your own volition. All in the service of making you infinitesimally more pliable.