The Fediverse. I can't be bothered explaining what the Fediverse is or how it works or how it differs from traditional social media. I can't be bothered recommending browser add-ons that correct issues that might not actually be 'issues' to the person in question. And even if I did all that, there's a 1/100 chance they'll actually care enough to try it, and an even smaller chance still that they'll stick with it. I don't even tell people that the memes I send them are from Lemmy, because I can't be bothered with the follow-up questions. My parents, for example, who use Facebook exclusively, could not be paid enough to even try the Fedi equivalent (Friendica). The average person doesn't care about their private data being sold or the behaviour of tech CEOs or the abuse of their psyches by algorithms, so there's no reason for them to go to the pain of learning an entirely new ecosystem that's less 'good' but requires more effort. The average person simply wants AI-generated images of lions with racist anti-immigrant slogans printed under them, and Facebook is unbeatable in that regard. I just can't be bothered. Plus, I like that it's comparatively less crowded here. Let Facebook keep their race rioters!