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Tom Cruise's ‘Digger’ Will Lose $250 Million | Exclusive
(www.thewrap.com)
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this post was submitted on 08 Oct 2026
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LOL, 100mill marketing budget and Lemmy is where I am reading about it first. I guess I am not the target audience.
First I’m hearing of it as well
Anecdotally, we (lemmings) seem fairly well inoculated from ads.
hugs pi hole
Congratulations you run an ad blocker.
Hehe. That is a very good point.
I have seen the trailer many times in cinemas. And there have been constant news about it
Because it bombed so hard… not sure that was part of marketing budget
I mean, even before that
Oh I see, also agree... I only knew of this movie because the trailer was shown when we saw The Odyssey... I remember thinking it looked odd but interesting and I thought of checking it out later but completely forgot until I read the news about it bombing
I didn't know either. I guess this proves the value/horror of algorithmic feeds.
Well for 100mill I hope you could afford a Lemmy post or two.
Well he we are!
I avoid advertising to the point that I'm always a bit surprised if I know what is in theaters.
I want to say that Deadpool was the last one to get me, but I think there have been a few others that I just can't remember.
I just checked Wikipedia and this sound like another rich person "washing their hands" over the environment on a private jet. Seems tom cruisey.
Only reason I know about it is because it was in trending on Overseer.