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Well here in the UK it's used by all the political parties - conservative and labour. I see it more as a way of controlling the background in the image for photographs and the short clips that dominate the news cycle on TV and social media. It makes sense for political parties to want to project a positive image of people cheering on whatever the candidate is saying.
It's all nonsense of course, as they're just members of whatever party is holding the rally.
They LOVE putting young people, and especially young women in the background, probably to help soften the image of the often old white male doing the talking. The left her in the UK tend to also have a mix of different races to reflect diversity, while the far right (Reform) pointedly only has white people, while the Conservatives will have a mix of people too to show how modern they are. It's all just PR nonsense and manipulation to help sell their messages.