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Jaguar Type 01 debuts; now, no one remembers the electric Ferrari
(arstechnica.com)
This is a most excellent place for technology news and articles.
That one is on Apple. Not because they pushed touchscreens as luxurious, but because Apple was generally seen as a luxury brand when people were first switching from phones with buttons to iPhones. The rest is just the general market reaction to a fad, in this case the ultra minimalist fad that also came from Apple.