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this post was submitted on 16 Oct 2026
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Businesses can't exactly ignore or control where the customer are.
True, but customers also go to where businesses are. People are feeling pressured to use these services by businesses that only have a presence there.
Hey, everybody! This guy just solved the network effect problem! Wow! Never thought I'd live to see it!
That is not true at all lol, unless you're already well established, and only a very small group of people are being pressured to use a service they don't have an account on(me included). If you're just starting, or just about to expand your customer base online(in the way that make sense to the type of your business), going to where the customer are is the only choice. You can totally have multiple platform but that also not making people shift platform, people just won't bother with you if you're not on the platform they frequently use.
Also, as a customer, i'm definitely won't bother to create an account on Meta just so i can interact with the businesses(whatsapp is the sole exception), but if i were to start a business i'll have to went out of my way to find customer, which is whenever they are.
Sometimes you are pressured by your peers:
Businesses also bring people in:
And many other scenarios.
Over the years I saw countless examples of this. A business presence brings people in to the closed platform, and you get pushed out of social circles and activities because you aren't a customer of Meta.
It's mostly due to positive feedback loop, Meta build their userbase then bring in businesses which bring in user which then bring in businesses, it's been going on for so long that there's no way a small business can ignore that userbase, especially when Facebook know where in general each of the user live so ads can be location based. The fact we're here is because we're the outlier, not the norm.