I have no idea who their market was... Literally, I cannot fathom a person into cars, ICEs, and Teslas. You can be into two of those things—though being into cars and Teslas is a stretch—but not all three. It's impossible.

Car enthusiast: Thinks Teslas are disasterous at basic car things. But understands being an EV is at least something it has going for it.

ICE enthusiast: Always prefers reduction of unnecessary tech and likes the traditional rawness. But understands electric motors definitely do outperform in many things these days.

Tech enthusiast: Prefers the gadgetry above all else. Little concern for the vehicle part, and ICEs are for meatheads.

Then there's all the modern cars out there covering all of these people already. Maxxing out the 2/3 things, making them a perfect choice.