70
TIL that the Ford F-150 is the most popular car in the United States
(usa.streetsblog.org)
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
this post was submitted on 16 Oct 2026
70 points (88.9% liked)
Today I Learned
31916 readers
928 users here now
What did you learn today? Share it with us!
We learn something new every day. This is a community dedicated to informing each other and helping to spread knowledge.
The rules for posting and commenting, besides the rules defined here for lemmy.world, are as follows:
Rules (interactive)
Rule 1- All posts must begin with TIL. Linking to a source of info is optional, but highly recommended as it helps to spark discussion.
** Posts must be about an actual fact that you have learned, but it doesn't matter if you learned it today. See Rule 6 for all exceptions.**
Rule 2- Your post subject cannot be illegal or NSFW material.
Your post subject cannot be illegal or NSFW material. You will be warned first, banned second.
Rule 3- Do not seek mental, medical and professional help here.
Do not seek mental, medical and professional help here. Breaking this rule will not get you or your post removed, but it will put you at risk, and possibly in danger.
Rule 4- No self promotion or upvote-farming of any kind.
That's it.
Rule 5- No baiting or sealioning or promoting an agenda.
Posts and comments which, instead of being of an innocuous nature, are specifically intended (based on reports and in the opinion of our crack moderation team) to bait users into ideological wars on charged political topics will be removed and the authors warned - or banned - depending on severity.
Rule 6- Regarding non-TIL posts.
Provided it is about the community itself, you may post non-TIL posts using the [META] tag on your post title.
Rule 7- You can't harass or disturb other members.
If you vocally harass or discriminate against any individual member, you will be removed.
Likewise, if you are a member, sympathiser or a resemblant of a movement that is known to largely hate, mock, discriminate against, and/or want to take lives of a group of people, and you were provably vocal about your hate, then you will be banned on sight.
For further explanation, clarification and feedback about this rule, you may follow this link.
Rule 8- All comments should try to stay relevant to their parent content.
Rule 9- Reposts from other platforms are not allowed.
Let everyone have their own content.
Rule 10- Majority of bots aren't allowed to participate here.
Unless included in our Whitelist for Bots, your bot will not be allowed to participate in this community. To have your bot whitelisted, please contact the moderators for a short review.
Partnered Communities
You can view our partnered communities list by following this link. To partner with our community and be included, you are free to message the moderators or comment on a pinned post.
Community Moderation
For inquiry on becoming a moderator of this community, you may comment on the pinned post of the time, or simply shoot a message to the current moderators.
founded 3 years ago
MODERATORS
"car"
And the following question is "Why?".
Originally the F-150 was a perfect vehicle for most of non-urban America. It was very inexpensive (not a joke), simple to fix (also not a joke), dependable (I swear I'm not trolling), and very utilitarian. Eventually it became an icon and the default purchase for many, even though the more popular models have lost all of the features that made it attractive to begin with.
It also used to be a reasonable size. Larger than sedans, bit not by nearly as much.
Oh yeah, and not five foot tall at the hood by default.
I saw an OG F-100 truck the other day. The roof of its cab is about the same height as the hood of these new monsters.
Standard issue in the toxic masculinity starter pack.
Small peepee
I don't think the article specifically addresses it, but I'd guess that their numbers account for fleet purchases, which are always going to skew the numbers a bit
There are many lists of "most popular vehicles" out there. The F-150 tops some of those lists and doesn't even appear on others. There are a lot of games one can play with specificity to make something more prominent ("Ford F-series") or less prominent ("Ram 1500 Rumble Bee") in a list like that.
But the point -- that we have more pickup trucks than can reasonably be justified -- stands.
Everyone asking why and making jokes about masculinity are missing this point entirely. Ford is the most popular truck when it comes to fleets and actual work trucks, the kind you see with a flat bed or tons of built in metal tool boxes.
Those are probably not 150s, though.
Good point, I missed that in the title. The fleet side of things still stands as far as I know. Though, the linked article linked doesn’t really mention any statistics on car sales.
My brief internet search shows it as the Ford F- Series, as of July of this year. https://www.caranddriver.com/news/g71006285/bestselling-cars-2026/
US auto makers failed at making 4 cylinder engines compared to Japan. So they consolidated around the v8 which they did really well. Everything else is a result of marketing and affordability over the years.
GM bought, built and jointly developed four cilinder engines in Europe for decades. They could just as simply brought home the technology and implement it.
From a long conversation I had with a few people that lived in the US for some decades, it's about the perception of size and power. It's about showing. There is a Camry where I live, gas engine; the car is a land yacht, the engine must be huge. For what? Next to the same car, a BMW is parked every day, smaller engine, much more power, a completely different level of manufacture.
I don’t agree they failed - there are plenty 4 cylinder and hybrid cars available.
The thing is- people want trucks, and either they can afford them, or dealers and banks gaslight them to believe they can afford them. So that’s what people buy. I always find it funny when people explain the American auto market’s characteristics by shitting on how stupid American auto industry can’t even make cars. That is irrelevant, a bunch of people drive japanese or european cars if that’s what they want, it’s not like there aren’t imports available. People buy big ass trucks (including Toyota btw) because that’s what they want to drive. It’s that simple.
Manufacturers make what people want, for the most part.
Not quite. There has been a systemic push to grow the size of US vehicles. Why can you not find ANY small trucks? It's NOT because every American that wants a truck wants a big one.
This isn't a conspiracy in the loonie sense. It's completely true, though it was a conspiracy to manipulate the market, which succeeded. It started with the Chicken Tax.
Poorly executed vehicle efficiency requirements based on vehicle footprint ended up as a pressure for larger vehicles as well, which led to the rise in SUVs and oversized puckups.
I think you misunderstood what a light truck is . All pickups are in this category. A tariff on imports is hardly forcing American manufacturers and consumers to prefer bigger trucks and cars. They could just make them smaller if the smaller versions sold better.
The purpose of the tariff is:
Look further into it. It's extremely true that it was deliberate market manipulation. It started with the Chicken Tax. That was far, far from the only contributing factor.
Or manufacture desire, let's not forget
I don’t understand how you think marketing explains consumer choice for trucks over cars. There’s no central advertising committee that bans the advertising of cars. There are in fact ads for cars and suvs as well. There is no concentrated marketing campaign against cars.
This is stricktly anecdotal but in my market it is clearly visible how car advertisement is heavily shifted towards SUVs. On television, magazines, etc. There is more publicity put towards SUVs.
There isn't a central committee for advertising but it is easy to manufacture desire subtly. If a brand is well know for small hatchbacks but is aware the SUV segment is more popular or returns more profit, the advertisement can be engineered towards that particular segment in detriment of another.
Ok mr goal post mover. Is the big conspiracy to sell pickup trucks or to sell suvs? Or they haven’t decided yet?
That’s reaction to demand (my point) not manufacturing desire.
I was concise.
There is something I gladly grant to americans and is that they know how to sell anything. If european brands started to create desire for SUVs even by moving away from their signature vehicles, americans can do it as well, if not better, for those monstrosities on wheels.
Hence, my quip.
The F150 is not a car, it’s a truck. For Americans, it’s a different category, for (many) Europeans, it’s a type of car.