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Anon delivers a prophecy
(lemmy.nz)
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this post was submitted on 17 Oct 2026
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The point is that it could be worse, considerably worse. Yes, I know, the standards are low nowadays. I try to stay with GOG where possible but with Linux, you sometimes have better compatibility with Steam versions and you have the steam DB reducing the risks even further, even if that is not from Valve itself.
As long as it stays private, it really doesn't matter. Enshitification comes from public stockholdership, venture capital or private equity trying to get insane returns on overpriced assets.
They make 30% of the gross sales on their platform... nobody prints money like Valve does.
For reference, stores refuse Amex because they take 1%-2% more than Visa/Mastercard on gross sales. Steam takes 30% and nobody gives a shit. lol
Retail stores also take like 30% usually. People don't give a shit because it's not unusual and any option that takes less is worse in some way.
Retail stores make way less than that. Their margins are razor thin.
You're thinking of net profit margin. Gross profit margin will vary by item but 30% is a pretty normal amt there.
The most specific number I could find is best buy averaging 22-23%. Which is a bit lower but same ballpark.
I agree with the fact that 30% is a lot, but the way you've written it suggests no one but Valve takes a 30% cut. 30% is pretty standard for game platforms. Steam, GOG, Apple's App Store, Google's Play Store, PlayStation's PSN, Microsoft's Xbox Store, and Nintendo's eShop all take 30%. The only reason why Epic Games takes less of a cut is because it's the only way they might entice games to get published on their platform.
Steam is super problematic in so many ways, I just don't think their 30% cut is as big a deal as everyone thinks it is.
Im not critical, Im just saying 30% is a good business that pays well. They dont need to scalp more off the top.