Soda and fast food not being associated with health problems in the USA makes that you can find such things with this products in many american productions. It makes the characters closer to the public, and so it may even be something americans like. And the brands pay to show their products. Europeans, often find it too much, because we have health sensibilisation against such.

Old productions used quite a lot of tabaco products, also as integrated advertising. In the USA and in Europe. Until it became famous it was bad for health... Prestigious sports such as Formula 1, kept advertising tabaco until advertising for cigarettes got banned. And it was banned by a political decision for public health, not because of a public reaction against it.

Health is the core of the attacks on tabaco ; if a treatment could cure health problems in 24h, tabaco sellers would soon make it a product "cool" again and make all the adds they can to make sure most people smoke their 40 cigarettes a day. That would include paying some show to dare scene as you describe. And the public would soon get used to it.