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This won't be controversial at all
(lemmy.nz)
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which period "back then" are you referring to? 1976 maybe? the Apple I was affordable (at just $666.66 ๐) compared to other kits at the time, but the Apple II (1977) cost more than twice what a TRS-80 did and afaik since then Apple has always positioned itself as a premium brand.
i don't recall them ever having a comparative-price-related marketing slogan or campaign, but maybe i'm forgetting something?
Not THAT old.l, but old-ish.
Some website
And I surely didn't wanted to imply that they actually we're cheaper. Just that it was their slogan.