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[-] cypherpunks@lemmy.ml 0 points 4 days ago* (last edited 4 days ago)

It actually was their slogan back then

which period "back then" are you referring to? 1976 maybe? the Apple I was affordable (at just $666.66 ๐Ÿ˜„) compared to other kits at the time, but the Apple II (1977) cost more than twice what a TRS-80 did and afaik since then Apple has always positioned itself as a premium brand.

i don't recall them ever having a comparative-price-related marketing slogan or campaign, but maybe i'm forgetting something?

[-] Dyskolos@lemmy.zip 2 points 3 days ago

Not THAT old.l, but old-ish.

Some website

And I surely didn't wanted to imply that they actually we're cheaper. Just that it was their slogan.

this post was submitted on 21 Oct 2026
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