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Netflix users are watching less, not opening the app as often
(economictimes.com)
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this post was submitted on 25 Oct 2026
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Television
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Well yeah. You open the app and they just try get you to watch whatever they want you to watch. I want to watch what I want me to watch.
Is netflix out of touch?
No, it's the customers who are wrong.
After 20 years of achieving virtually no forward progress, they just gave up on trying to optimize for individual users' preferences.
Netflix: here's a giant heap
It actually was pretty good at steering users towards their preferences in its earlier days.
I don't know, I never found it very good myself?
Netflix had a million-dollar engineering challenge to improve their recommendation algorithm, awarded the prize, then did not implement it. Literally because it was hard.
They were going to run another challenge, then it got scuppered due to privacy concerns. Without violating privacy, it was hard. There was no effort to resurrect the engineering challenge in a way that would accommodate this issue.
Netflix doesn't do a good job, and that's mostly because they don't value the outcome of improved recommendations, given that it is a monumental and non-trivial engineering challenge. And they don't want to.
All of their actions show this.